The Offense of Holiness

I was in a situation the other night where I had some interaction with Christians who are part of various denominational churches. Some were talking, and I sat back and listened to the conversation. Eventually one of them asked me what church I pastor. I told him and he responded, "Isn't that the group that teaches that you're not supposed to sin or you'll lose your salvation?" I told him that it is. He shared that he feels the teaching of holiness is "pretty rough."

I cannot grasp the idea that holiness is offensive. I have taught a lot of things that could be seen as offensive by those who are worldly, but nothing ever seems as offensive as holiness. Even the suggestion makes people cringe. Why? It seems to me that we should be glad that Jesus died to save us from our sins. If we continue to sin, then what has Jesus saved us from?

I have no new idea or thought to share. I have only a question. Why is the idea of Jesus saving us FROM our sins so offensive?